Email: doliver0824@gmail.com
Senior product design and development professional with experience in team leadership, as well as building and maintaining productive relationships with cross-functional teams to deliver trend right results while maintaining a solid grasp of the brand aesthetic
SKILLS
Team Leadership
Product Development
Timeline Creation & Management
Trend Research and Analysis
Tech Pack Creation
Garment Fit Evaluation
Adobe Illustrator and Photoshop
PLM
EXPERIENCE
Senior Designer - Women’s, Men’s and Junior sleepwear, intimates and legwear // Nordstrom, Seattle, WA // 2021-present
Managed a team of Designers and Associate Designers, setting the direction for Women’s, Men’s and Junior sleepwear, intimate apparel and legwear for multiple private label brands.
Increased private brand penetration for Fall ’22 over LY by 50% introducing Open Edit and BP men’s socks, as well as Nordstrom modern cotton underwear and Zella active underwear.
Coached Designer in tech pack creation and partnered with Tech Design to establish women’s intimates fit block library by brand, improving accuracy of tech pack handoffs, resulting in a 60% increase of accurate, on-time concept samples.
Senior Designer - Women’s Sleepwear, Loungewear, Junior Intimates // JCPenney Corp., Plano, TX // 2020-2021
Set overall creative direction in the development of women’s loungewear, 4 distinct sleepwear brands as well as Junior intimate apparel.
Led cross-functional team of TD and Sourcing for R&D of sports bras, creating a 2 year roadmap for development and pipeline for innovation.
Provided color and print direction to textile design team for creation of brand appropriate, trend right prints and graphics.
Lead Designer Women’s apparel - St. John’s Bay Knits and Active // JCPenney Corp., Plano, TX // 2017-2020
Drive the product direction and brand vision for St. John’s Bay knits and active, including competitive market research, providing art direction, initial merchandising of the line and presentations to leadership.
Led cross-functional teams of 4-6 consisting of textile designers, sourcing managers, technical designers and fabric managers to re-launch St. John’s Bay Active resulting in a sales increase of 42% for Q1 2018 sales.
Maintain strong relationships with the buying teams to define seasonal game plans and ensure that creative ideas and business goals are aligned.
Lead Designer - Women’s Sleepwear, Hosiery // JCPenney Corp., Plano, TX // 2012-2017
Led and mentored Associate Designer, driving the creative direction for women’s leggings, hosiery and 5 distinct sleepwear brands.
Consistently grew the adoption rate for Ambrielle styles by 21% for Q1 2016, 44% for Q1 2017 and 64% for Q3 2017.
Traveled to oversees offices to work with factories and suppliers to develop new product technologies, negotiate cost and ensure that development meets aesthetic, quality and cost requirements.
Senior Designer // Jockey International Inc., Kenosha, WI // 2006-2012
Initiated and managed the women’s and men’s design process from concept through completion for several areas of distribution including Jockey retail and e-commerce, chain and department store accounts, as well as mass-market accounts including Target and Wal-Mart stores.
Created men’s and women’s collections for Target under the JKY brand including creation of the overall design aesthetic, and brand identity resulting in an all-door launch in Men’s for 2012 and Women’s in 2013.
EARLIER CAREER
Jockey International Inc., Kenosha, WI
Designer
May Merchandising Co., St. Louis, MO
Assistant Designer
Color Coordinator
EDUCATION/ORGANIZATIONS
MOSAIC - Business Resource Group - Business Strategy Team Lead
Center for Creative Leadership // Greensboro, NC // 2010
Certificate - Leadership Development Program
Mount Mary University // Milwaukee, WI
B.A. - Apparel Design & Patternmaking